The Formaticum Difference: Custom Branding as a Marketing Tool

Posted by Emilia D'Albero on

Good cheese is an investment, and so is good marketing. So why not protect that investment with professional cheese paper that doubles as your best marketing tool? Custom-branded cheese paper reminds your customer where they bought their cheese every time they open their fridge, while also protecting that cheese and preserving its flavor. 

Here at Formaticum, we understand your needs because we have been in your shoes. The Formaticum team has a combined 20+ years of experience working in the cheese industry as mongers, buyers, caterers, importers, and more. We are problem solvers, and we are dedicated to ensuring complete satisfaction with our products and services. 

Plus, it's never too early to start preparing for Q4! The current lead time for custom printed product is 12-14 weeks, so now is the time to start the conversation to ensure you have product in-house for the holidays. 

So what are the benefits of custom branded cheese paper? 

1. Reinforce your brand. Your customers will remember you after they leave your store and be reminded of you every time they open their fridge. 

2. Introduce your brand to new customers. When your customers share their cheese with friends or give cheese as a gift, they are spreading the word about your business and services. It's a built-in business card!

3. Elevate your presentation. Share professional-quality cheese storage with your customers by providing them with sleek European packaging that keeps their cheese tasting fresher, longer. Watch our wrapping tutorials to elevate your techniques and service! 

4. Include a variety of information. We can print logos, graphics, maps, text, and even QR codes onto custom branded cheese paper and bags. 

5. Expand your reach with other customizable products. We can print your logo on almost any item in our catalog, including retail Cheese Storage Bags & Sheets, Cheese Signs, Professional Cheese Knives, and Cheese Log Books. 

6. Maximize the minimum. Our custom-branded products have minimum order quantities, but you can customize your pack-offs by splitting the MOQ between bulk product, retail packaging, and more to help you move product in the best way for your business.

Why work with Formaticum?

Simply put, we handle all the details so that you can focus on the cheese. 

  • We provide timely, thorough & effective communication through the entire process.
  • We keep freight costs reasonable by filling whole containers before shipping.
  • We assume all risk for any damaged cases - you are only invoiced for what you receive.
  • We handle all international shipments, all customs and duties, and all FDA paperwork ourselves.
  • We offer an easy invoicing process with no hidden fees (one price per case + shipping costs from our NY warehouse).
  • As a value added service, we will store your order in our warehouse and ship cases to you on demand.
  • We can bill your shipping accounts to eliminate further invoicing.
  • We can split an order and ship directly to multiple locations.
  • We will customize a reorder plan with you to ensure you never run out of paper.

Honor the cheesemakers - save your cheese with Formaticum professional cheese storage products. 

Email with custom branding inquiries. 


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